The secret sauce behind Muthoot's success

The secret sauce behind Muthoot's success​Indian households, among the world’s biggest hoarders of the commodity, have been pawning gold ornaments with lenders like Muthoot to tide over a cash crunch as the pandemic led to job losses and a credit crunch. The long-standing practice has proved a win-win for all involved as gold prices surged to a record.

First published here: The secret sauce behind Muthoot's success